Tuesday, 12 October 2010

Polan is Normal or Upplev Norrköping

I have intrest me for questions regarding place branding and nation branding. Regions and nations all over the word are working very hard to "putt themselves on the map". I Sweden the Swedish Institute have the primary responsiblity to market the country abroad. In my home region there are several organizations working with this.

Right now is the World Expo 2010 in Shanghai. Many of the world's countries have spectacular pavilions to showcase the best of their nation.

Here is a link to the Swedish pavilion's website:


1 comment:

  1. the language engine have produced strange spellings - is it meant to be or is it a failure?

    > ***tms*** heart verkstad

    says hi!